Part B: Market entry strategies 1. Introduction: describe the product and the company you work for

Part B: Market entry strategies

1. Introduction: describe the product and the company you work for

2. Situation analysis: describe the environment you operate in (modify part A information relevant to your plan) general information about the industry, competition and governmental controls along with information about the firm and the market

3. Target market and position : define your target consumers and the positioning of your product

4. Marketing mix

Product details

-Describe your product in some details and reasons to buy

-Attitudes toward foreign products in the target country

-Strategic alternatives: extension, adaptation, or invention

-How many do you expect to sell?

Pricing details

-Your pricing objectives and strategies

-Environmental influences on your pricin decisions

-At what price you will sell your product and why?

-Total revenue expectations

Channels of distribution details

-Your channel objectives and constraints

-What channels of distribution will you select (retailers, wholesale middlemen, etc)?

Promotion details

-Who is your target audience?

-Your promotion objectives

-Types of promotion (advertising, sales promotions, personal selling, etc) with reasons of selection

-What will be your basic advertising message? What media will you use and why?

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